4. Beauty in design matters
On the Thursday afternoon, design legend Stefan Sagmeister compelled us all in a conversation on the importance of beauty in design. Although we can’t recreate the charming finale to his talk- an impromptu communal karaoke session- we can let you know Sagmeister's number one point:
“Functionality hinders beauty, but beauty should always be a consideration in functionality and an end goal"
Exploring how beautiful design changes human behaviour, the Co-Founder of Sagmeister & Walsh noted:
"Aesthetic areas have a substantial impact on people’s reactions to their environment, exemplifying the functional and aesthetic architecture of the renovated highway in Manhattan- whilst 60 million people have used the area, the major crime number is zero"
That’s the kind of world that we want to live in, although like anything, honing in on beauty takes time.
Sarah Cox, Creative Director at Aardman, hit on how beauty & patience is interdisciplinary in the industry. Cox's talk ‘Slow & Steady’ explained the amount of graft behind beautiful animation, disclosing:
“It's normal for an animator to finish about 5 seconds worth of animation in a day, this equates to about 60 drawings!”