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D&AD New Blood 2020 Burger King's BK100

  • Ali Munro
  • Jonah Campbell
  • Matt Thomas
  • TOBIAS KJELLGREN

BK100 How do you get young people to use the Burger King app for delivery? Give them deals that get better and better, introducing the BK100, the world's first fast-food menu modeled on the UK stock exchange. The more popular an item gets, the higher its price goes, the less popular an item gets, the lower it drops.

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