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D&AD New Blood 2020: Martini - The Longest Day

  • Jed&Ev Creative
  • Jed Small
  • Evan Bryant

Martini challenged us to promote their new drink Fiero, making it synonymous with Aperitivo - the Italian tradition of meeting for a drink in early evening. We chose to aim our advertising at young professionals who wouldn’t necessarily view Martini as the drink of choice when relaxing with family and friends.

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