Evan Bryant Copywriter | The Dots

Evan Bryant

CopywriterLondon, United Kingdom
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Evan Bryant

CopywriterLondon, United Kingdom
About me
Hi, I'm Evan Bryant but better known as Ev. I am tall, a bit dark, and oh wait this isn't Tinder... I am a junior copywriter primarily but also dabble in being an art director when I'm called upon! Check out my work to get an idea of me as a creative.
Projects
  • SpecsaversClient: Specsavers Insight: The nation knows Specsavers and their brand identity. Strategy: To show that until you go to Specsavers, you don’t know what you’re missing. Proposition: We don’t even need to say it.
  • Liverpool Football ClubClient: Liverpool Football Club Insight: Liverpool F.C won their first league title in 30 years, but fans were unable to celebrate together. Strategy: Help fans celebrate safely with one another. Proposition: We Did It.
  • Deep HeatClient: Deep Heat Pain Relief Spray Insight: Injuries happen. Expletives soon follow. Strategy: Create a light-hearted campaign to show the soothing effects of their Pain Relief Spray. Proposition: You’ll Know When You Need It.
  • SupermaltClient: Supermalt Insight: Supermalt remains unchanged since its UK introduction in 1978, adding to its authenticity. Strategy: Increase brand awareness for Supermalt outside of the Afro-Caribbean community. Proposition: Flavour Correctly Given Since ‘78
  • MarshallClient: Marshall Amplifiers Insight: The coronavirus pandemic has stopped live music, taking away income for venues across the UK and denying fans of the opportunity to listen to music in its purest form. Strategy: Get fans ready for the return of live music by making them remember the rush of their first concert or the live sound of their favourite musician. Proposition: Long.Live.LIVE
  • BMW M3 CompetitionClient: BMW M3 Competition. Insight: The new design of the 2021 M3 Competition has divided enthusiasts and petrolheads. Strategy: Show die-hard fans of the M3 that its evolution in design and technology adds to its pedigree as a sports car. Proposition: M3volution
Projects credited in
  • BMW M3 CompetitionClient: BMW M3 Competition. Insight: The new design of the 2021 M3 Competition has divided enthusiasts and petrolheads. Strategy: Show die-hard fans of the M3 that its evolution in design and technology adds to its pedigree as a sports car. Proposition: M3volution
  • MarshallClient: Marshall Amplifiers Insight: The coronavirus pandemic has stopped live music, taking away income for venues across the UK and denying fans of the opportunity to listen to music in its purest form. Strategy: Get fans ready for the return of live music by making them remember the rush of their first concert or the live sound of their favourite musician. Proposition: Long.Live.LIVE
  • SupermaltClient: Supermalt Insight: Supermalt remains unchanged since its UK introduction in 1978, adding to its authenticity. Strategy: Increase brand awareness for Supermalt outside of the Afro-Caribbean community. Proposition: Flavour Correctly Given Since ‘78
  • SpecsaversClient: Specsavers Insight: The nation knows Specsavers and their brand identity. Strategy: To show that until you go to Specsavers, you don’t know what you’re missing. Proposition: We don’t even need to say it.
  • D&AD New Blood 2020: Martini - The Longest DayMartini challenged us to promote their new drink Fiero, making it synonymous with Aperitivo - the Italian tradition of meeting for a drink in early evening. We chose to aim our advertising at young professionals who wouldn’t necessarily view Martini as the drink of choice when relaxing with family and friends.
  • D&AD New Blood 2020: Audible - Project EchoAudible challenged us to highlight the benefits of listening to audiobooks in your free time. Targeting ‘Leisure Upgraders’- city dwellers aged 25 and over - with the aim of getting them to sign up to their free 30-day trail.
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