Direct Line Brand Activation 2017
In October 2017, Direct Line revealed an innovative prototype pedestrian crossing aimed at reducing traffic and pedestrian accidents - The Smart Crossing (www.directline.com/smart-crossing). With 7,000 annual road traffic accidents taking place at crossings due to a lack of visibility for cars, cyclists and pedestrians, this new campaign is a world-first and aims to tackle this pertinent problem.
The campaign forms the second initiative in a series of brand activations that demonstrate Direct Line’s high performance approach to fixing problems in the real world. As technology continues to progress, the brand is positioning itself at the very forefront of the insurance category with practical, problem solving solutions for the future.
