Projects credited in
- Direct Line Brand Activation 2017In October 2017, Direct Line revealed an innovative prototype pedestrian crossing aimed at reducing traffic and pedestrian accidents - The Smart Crossing (www.directline.com/smart-crossing). With 7,000 annual road traffic accidents taking place at crossings due to a lack of visibility for cars, cyclists and pedestrians, this new campaign is a world-first and aims to tackle this pertinent problem. The campaign forms the second initiative in a series of brand activations that demonstrate Direct Li