A treasure hunt for exclusive Nike kicks, played out on the streets of London. Starring rapper and style icon Tinie Tempah.
We created a social media-led shoe hunt for sneaker-obsessed fans. We set a mission to discover 60 pairs of Blazers, hidden across London in locations chosen by Tinie.
The stage was set for an adrenaline-charged mission.
Social media interaction and physical activity surpassed all expectation, as kids travelled to London from across the country to join the #Blazerhunt.
Celebrities added to the intrigue, with Rita Ora and Jessie J wearing the Disturbing London Blazers at two major summer festivals and retweeting mission clues. The #BlazerHunt trended heavily, generating thousands of mentions on the day.
The mission culminated with the Nike+ FuelFest event, where a few lucky #BlazerHunt winners got to party with Tinie.