Projects credited in
- Nike+ FuelFestTo kick off the Games in London, Nike wanted to stage a first-of-its-kind event that demonstrated the power of Nike Fuel. With NIKE+ FUELFEST we transformed a gig into a game and harnessed the energy of a night out, showing London’s young, urban audience that when it comes to Nike Fuel, everything counts. Our real-time data visualization at Battersea Power Station, framed as a friendly competition between boys and girls, encouraged the crowd to reach beyond their limits. 4,000 guests moved to t
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