Do The Green Thing teamed up with WWF UK and briefed the Country's creatives to create a poster to inspire greener living for Earth Hour. I was lucky enough to have my design chosen as one of the six finalists. This meant spending an inspirational day at Pentagram's London office and meeting the Do The Green Thing team.
My poster makes use of a visual idea in which cyclists illustrated from above appear to be the stripes in a road. Teamed with a copy line which suggests people try cycling to work instead of driving.
Companies
Do The Green Thing
- Design
WWF
- Charity