Pav Georgiev

Pav Georgiev

MarketerLondon, United Kingdom
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Matt Pilcher
Keith Gray
Pav Georgiev

Pav Georgiev

MarketerLondon, United Kingdom
Projects credited in
  • The New WWF app
    The New WWF app World Wide Fund for Nature was founded in 1961, working on reducing humanity`s footprint on the environment ever since. Now WWF has over 5 million supporters around the world, however there could be many more if we could get the younger audience to think about climate change and their impact. Unfortunately, millennials do not feel connected to the issue because it doesn't concern them personally. After conducting focus group with young people aged 18 -25, we uncovered that the main reason they don`t take part in green movement is because they aren`t getting rewarded for it in any way. To tackle this problem, we created WWF application where through means of gamification members get rewarded for doing 'green' tasks every day (WWF Challenge) and rebranded environmental activism as act of heroism. Client: WWF Audience: Females and males aged 18-25 Issue: Millennials do not feel connected to environmental issues because they aren`t concerning them personally. Message: YOU can become the hero of our planet and get rewarded for it. Platforms: Twitter, Facebook, Instagram. Deliverables: Mobile application/ User-generated content for #wwfchallenge. Timeline: Phase 1 - Promotion of the app across WWF social media channels Phase 2 - App launch Phase 3 - Users share their 'green' tasks completed for #wwfchallenge via all 3 platforms
  • My Footprint
    My FootprintI worked on a project where we created a challenge-based app for WWF. The idea is for people to download and complete small everyday challenges that add up to something big – helping to save our world. This project is now live and available to download from the App Store. https://apps.apple.com/gb/app/my-footprint/id1511495059
  • Do The Green Thing
    Do The Green ThingDo The Green Thing teamed up with WWF UK and briefed the Country's creatives to create a poster to inspire greener living for Earth Hour. I was lucky enough to have my design chosen as one of the six finalists. This meant spending an inspirational day at Pentagram's London office and meeting the Do The Green Thing team. My poster makes use of a visual idea in which cyclists illustrated from above appear to be the stripes in a road. Teamed with a copy line which suggests people try cycling to wo
  • WWF - Earth Hour Campaign
    WWF - Earth Hour Campaign Turn the light off! And, for one hour, you can be whoever she/he wants you to be. 
  • WWF 'Think Outside The Box' Advert
    WWF 'Think Outside The Box' AdvertWe produced a series of adverts for WWF UK's 'Think Outside The Box' campaign. We created three different versions featuring penguins, snow leopards and elephants. We also create an interactive version of Instagram Stories which you can see on our page. Search for @th.at on Instagram.
  • WWF Instagram Stickers
    WWF Instagram StickersWe produced a series of Instagram Stickers for WWF's emergency Amazon appeal campaign. One of the stickers was used by over 27 million people in less than one month. The rest of the stickers were also used by over two million people.
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