Projects credited in
- The New WWF app World Wide Fund for Nature was founded in 1961, working on reducing humanity`s footprint on the environment ever since. Now WWF has over 5 million supporters around the world, however there could be many more if we could get the younger audience to think about climate change and their impact. Unfortunately, millennials do not feel connected to the issue because it doesn't concern them personally. After conducting focus group with young people aged 18 -25, we uncovered that the main reason they
- My FootprintI worked on a project where we created a challenge-based app for WWF. The idea is for people to download and complete small everyday challenges that add up to something big – helping to save our world. This project is now live and available to download from the App Store. https://apps.apple.com/gb/app/my-footprint/id1511495059
- Do The Green ThingDo The Green Thing teamed up with WWF UK and briefed the Country's creatives to create a poster to inspire greener living for Earth Hour. I was lucky enough to have my design chosen as one of the six finalists. This meant spending an inspirational day at Pentagram's London office and meeting the Do The Green Thing team. My poster makes use of a visual idea in which cyclists illustrated from above appear to be the stripes in a road. Teamed with a copy line which suggests people try cycling to wo
- WWF 'Think Outside The Box' AdvertWe produced a series of adverts for WWF UK's 'Think Outside The Box' campaign. We created three different versions featuring penguins, snow leopards and elephants. We also create an interactive version of Instagram Stories which you can see on our page. Search for @th.at on Instagram.5
- WWF Instagram StickersWe produced a series of Instagram Stickers for WWF's emergency Amazon appeal campaign. One of the stickers was used by over 27 million people in less than one month. The rest of the stickers were also used by over two million people.8
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