Dove

  • James Egan
  • Vik Kanyo

Social-media is the biggest cause of self-esteem issues in young girls today, distorting their perceptions of reality and beauty. As a sequel to Dove’s iconic film “Evolution”, we debunked the glamorous and perfectly filtered world of social media photos, which often have to be re-taken hundreds of times to make them look effortlessly perfect. It's the reason why 12 years later our perception of beauty is sadly still just as distorted.