Vik Kanyo

Vik Kanyo

-London, United Kingdom
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3

Connections
Andy Wyton & Chris Kirk
Mark Schulz
James Egan
Vik Kanyo

Vik Kanyo

-London, United Kingdom
Projects
  • Volkswagen Transporter Launch
    Volkswagen Transporter LaunchTRANSPORTER & CADDY BITTERSWEET GOODBYE Problem: Convince current Transporter & Caddy owners to let go of their trusty vans they've been using for years and swap them out for the new models. Idea: Make the transition as painless as possible, with a cuppa, a trip down memory lane, and of course the brand new Transporter and Caddy models.
  • Guide Dogs
    Guide DogsPROXIMITY LONDON & GUIDE DOGS ANNUAL AWARDS 2015 Problem: Proximity London needed to promote their partnership with Guide Dogs in its Annual Award Book. Idea: A series of posters that reflect the playful nature of dogs, using the Proximity London logo.
  • FATMA
    FATMAFATMA ENVIRONMENTAL PROTECTION AGENCY NATURE CAN'T SPEAK FOR ITSELF Problem: FATMA (the Brazilian version of Greenpeace), needed to promote their phone line for crimes against the environment. Idea: We dramatised the fact that nature can't speak for itself in a series of TV ads.
  • Volkswagen Winter Check
    Volkswagen Winter CheckVOLKSWAGEN WINTER HEALTH CHECK Problem: Winter is the trickiest season for drivers. We need to help them in any way we can to get ready. Idea: A traditional ATL campaign that highlights the advantages of a winter health check, together with a series of Vines that clear up misconceptions about driving in the winter.
  • The Economist
    The EconomistTHE ECONOMIST Problem: The Economist is viewed as old fashioned and boring by millennials. We needed to change their perception and convince them to subscribe. Idea: Cleverly placed banner ads that hijack other news articles and direct the reader to the Economist article about the same subject.
  • PIP
    PIPPURSUING INDEPENDENT PATHS CHARITY FOR PEOPLE WITH LEARNING DISABILITIES Problem: It's hard to stand out for charities, which all rely on the same photography of sad children/adults/pets. Idea: Make people understand what it's like to have a learning disability, without guilt tripping them.
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Projects credited in
  • VW
    VWVolkswagen cars come with a lot of clever features, but it’s hard for customers in a showroom to understand what they are and how they work when they’re just listed on a spec sheet. Some of these features also only work with a running engine – something that can’t be done in a showroom. We added Volkswagen's well-known witty tone of voice to the showroom by creating a series of TVC-style feature demos that explain every feature of every Volkswagen.
  • Lycra
    LycraWe needed to convince clothes manufacturers of the many advantages of using Lycra in their products to make their clothes more breathable and comfortable. We created a short content piece that highlights all the advantages of Lycra in a way everyone has at least done once in their life - through dancing.
  • SAUDI ARAMCO
    SAUDI ARAMCOBig oil companies are seen as the #1 cause of pollution and climate change, without many people realising that they're one of the biggest drivers for clean energy and renewable alternatives. We invited other well-known brands to CO2Create with ARAMCO and improve their existing plastic products with CO2, making them better in almost every possible way.
  • British Airways
    British AirwaysIt's hard to imagine just how amazing the holiday destinations are that British Airways offers its customers from the usual brochure or static photos on a website. We created an immersive 360° interactive experience that transports people to their dream destination. And with a little bit of luck they have the chance to actually go there.
  • Sky
    SkyPROBLEM Traditional entertainment brands like Sky TV are facing a tough fight against the likes of Netflix and Amazon Prime Video. We needed to show people how Sky bundles are just as simple and offer just as much bang for your buck, if not more. We created an integrated campaign dramatizing how a small box can house big entertainment, with a little bit of help from James Nesbitt.
  • Dove
    DoveSocial-media is the biggest cause of self-esteem issues in young girls today, distorting their perceptions of reality and beauty. As a sequel to Dove’s iconic film “Evolution”, we debunked the glamorous and perfectly filtered world of social media photos, which often have to be re-taken hundreds of times to make them look effortlessly perfect. It's the reason why 12 years later our perception of beauty is sadly still just as distorted.
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Work history
    F
    F
    Creative CopywriterFreelance
    I'm a copwriter currently teamed with an Art Director with over 8 years experience. We've worked in DM, digital and ATL agencies and covered everything from product launches, to small digital and social campaigns to print and DM campaigns. We love solving business problems with creativity, especially if a 360° solution is needed.
    Creative Copywriter
     - 
    Working on the agency's main accounts, including Volkswagen, SEAT, Skoda, The Economist, and Guide Dogs.
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Skills
  • Advertising
  • Creative
  • Word
  • Creative Strategy
  • Online Advertising
  • TV Advertising
  • Print Advertising
  • Outdoor Advertising
  • Copywriting
Education
    Advertising
     - 
    Watford Postgrad Advertising Course
    Visual Communication
     - 
    Art School
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