VW

Volkswagen cars come with a lot of clever features, but it’s hard for customers in a showroom to understand what they are and how they work when they’re just listed on a spec sheet. Some of these features also only work with a running engine – something that can’t be done in a showroom. We added Volkswagen's well-known witty tone of voice to the showroom by creating a series of TVC-style feature demos that explain every feature of every Volkswagen.