Fearless and bold ACD/Senior Art Director with over 12 Years’ experience. Passionate about big ideas and powerful storytelling articulated through meticulously crafted work, and powered by intelligent insights.
Experienced in creative leadership and running projects. Helps craft the brief and oversee creative teams, providing creative direction and collaborating with UX, tech, and strategy to make ideas happen. Building strong client relationships along the way to sell ideas and win new work.
Big on inspiring and nurturing creative talent. Mentor at London School of Communication Arts, and mentor of various junior creative teams in previous roles.
Projects
- YOTIIt's getting harder and harder nowadays to verify your identity online, having to remember complicated passwords, pins, and 2-factor authentication prompts. We created a short content piece that highlights the dangers of fake identities online in the most funny and charming way possible. Not only did it win a lot of hearts, but also a few awards at Cannes.
- VWVolkswagen cars come with a lot of clever features, but it’s hard for customers in a showroom to understand what they are and how they work when they’re just listed on a spec sheet. Some of these features also only work with a running engine – something that can’t be done in a showroom. We added Volkswagen's well-known witty tone of voice to the showroom by creating a series of TVC-style feature demos that explain every feature of every Volkswagen.
- SkyPROBLEM Traditional entertainment brands like Sky TV are facing a tough fight against the likes of Netflix and Amazon Prime Video. We needed to show people how Sky bundles are just as simple and offer just as much bang for your buck, if not more. We created an integrated campaign dramatizing how a small box can house big entertainment, with a little bit of help from James Nesbitt.
- DoveSocial-media is the biggest cause of self-esteem issues in young girls today, distorting their perceptions of reality and beauty. As a sequel to Dove’s iconic film “Evolution”, we debunked the glamorous and perfectly filtered world of social media photos, which often have to be re-taken hundreds of times to make them look effortlessly perfect. It's the reason why 12 years later our perception of beauty is sadly still just as distorted.
- VWThe new Passat comes with a lot of clever and useful technologies, but most of them are invisible to the naked eye and drivers will only ever see them in action when something goes wrong. We created a campaign by taking actual LIDAR data of the car and translating it into a visual world that the viewer can understand, making them realise how advanced the new Passat truly is.
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Work history
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Freelance Senior Creative Team/Art Director(Various)
- London, United KingdomFreelance
VARIOUS FREELANCE CREATIVE TEAM ROLES AT THE FOLLOWING:
MCCANN, DENTSU, WUNDERMAN THOMPSON, THE CORNER, RASCAL,
SASSY TV, SPACE, WEBER SHANDWICK.
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Freelance Senior Creative Team/Art DirectorKameleon
- London, United KingdomFreelance
HANDS ON EXPERIENCE OVERSEEING THE CREATIVE DEPARTMENT
FROM TIME TO TIME, AS WELL AS WORKING ACROSS AND
PRESENTING/WINNING NEW WORK ON AVIVA, VODAFONE,
AND DIET COKE CONTENT ACCOUNTS.
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Skills
- Art Direction
- Creativity
- Filmmaking
- Photography
- Copywriting
- Design
- Advertising
- Ad Strategy
- Concepts
- Creative Direction
Education
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U
BA 1st Class Hons, Graphic DesignUniversity of Sunderland
- Sunderland, United Kingdom
!st Class Honors