Download Festival Heavy Metal Spin Class

  • Becky Williams
  • Curtis Sharkey

Creating a new take on a spin class to heavy metal music as a Download Festival 2017 press stunt. The Heavy Metal Truants are a collective who cycle from London to Download Festival / Donington Park each year to raise funds for charity (Teenage Cancer Trust, Nordoff Robbins, Childline and Save The Children). In addition to their organisation, we invited the HMT both the rock and mainstream media to take place in Download Festival's first Heavy Metal Spin Class. Raising awareness for both Download Festival and the work The Heavy Metal Truants do, we generated media coverage across both national and regional platforms. Download Festival Heavy Metal Spin Class Video: "It's completely unique"