Dr. Martens - Tough As You

Throughout 2018, I played a role within the creative team at Dr. Martens to help market the campaign 'Tough As You'. The campaign concept was worked on and created by an external agency called 'We Are Social'. We worked very closely with the teams to create a range of different marketing techniques in a variety of different platforms such as mobile, retail and advertising. The following is the first phase of the campaign which is due to run for two years.