Our now-iconic air-cushioned sole was designed by a German inventor, Dr. Klaus Maertens. But while our sole may be German, our soul is undeniably British. British shoe-makers, R Griggs and Co, bought the rights to that air-cushioned sole. Added in the iconic yellow stitch and grooves. Fastened the scripted heel-loop. And set about flogging these 8-eye boots to workmen. But fate intervened. Dr. Martens may have been made for industry but, as it turns out, they were destined for the stage. Subverted early on by subcultures, they paved the way for a new kind of rebellious self-expression. From the punks of 70s London to the grungers of 90s Seattle, Dr. Martens have always stood with those who dare to be different. Subcultures may fade out and evolve but our alternative spirit is a constant. And as for what the future holds? We have offices in London, Northampton, Paris, Düsseldorf, Portland, across Asia and an ever-expanding global retail portfolio. We have the respect of big-name fashion giants – think Supreme and Yohji Yamamoto – enabling us to engage in exciting partnerships season after season. We want to mean something to everyone who laces up our boots: from the first-timers to the Docs veterans. Do you have what it takes to help us? We need ambitious, passionate, people – with rebel fire in their hearts.
This award is open to companies with 251 – 2500 employees that have undertaken a substantial initiative which has had a demonstrable impact on their Business Culture.
An award that proves the campaign has made a real impact on the market and its customers and show how it has driven sales and brand awareness.
Evidence of a strong business strategy and plan for growth Outstanding store design and visual merchandising offer Strong design, creativity and use of display equipment Presentation of product appropriate to the store's style and clientele Use of technology in-store External window displays