Dr. Martens Tough as You SS20

  • Annabel Heath
  • Kenneth M
  • Leah Ogilvie
  • Jennifer Lawlor
  • Filmawi Efrem

Iconic footwear brand Dr. Martens launched the next iteration of its Tough as You campaign for SS20, which aims to show how Dr. Martens’ rebellious past continues to influence and empower the next generation of freethinkers 60 years on. Rooted in the understanding that putting on a pair of Dr. Martens makes the wearer feel empowered, the 360 campaign centres around four contributors - grime punk musician Bob Vylan, body-positive activist Lotte Van Eijk, rock band Naked Giants, and model Avie Acosta. Each contributor was selected to represent the brand because of the powerful message of resilience they spread every day.

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