Projects
- Dr. Martens | Tough As You SS20Challenge: Create a global, integrated, brand campaign to celebrate six decades of Dr Martens that lands “Tough As You” (The only thing tougher than a pair of Docs is the person wearing them). Idea: The expression of ‘tough’ has evolved beyond physical toughness. In SS20 we celebrated four creators who express ‘toughness’ in ways that resonate with Gen-Z, to show that after six decades the same rebellious spirit flows through wearers. Highlights: Extensive through the line campaign messaging w
- Pogba X StormzyChallenge: Reinvent football transfers and connect to culture. Idea: We changed how sport intersects with wider culture forever by working with Stormzy (Man Utd fan) to “leak” the biggest transfer of the year - Paul Pogba from Juventus to Manchester United. Highlights: 30m views. 3m shares. 400 articles. All with no paid media. "I don't think it is an overreaction to say this is the most important 45 seconds that have ever happened to this planet" Joel Golby, Vice More here: https://www.krmzo.
- Parley For The Oceans x Real Madrid & Bayern MunichChallenge: Launch the first football kits made from recycled ocean plastic. Adidas use around 27 plastic bottles to make every jersey. Idea: We focused on creating impactful visuals that delivered the product concept through simple yet standout art direction. We shot all the players for real in (heated) paddling pools on location then retouched in post. Find out more about Parley here. Highlight: Huge media coverage for the project and Parleys amazing environmental work including Prince Charle
- Komels Story | adidas Football | TSFC S02 E02Komel was part of our Tango Squad FC squad. His personal story was particularly inspiring, especially for the diverse global adidas audience. In this short excerpt from a longer form TSFC episode we uncover his journey from Afghanistan to Vienna and how the street football community has been so important for him. More here: https://www.krmzo.com/komel
- Les Twins | Roland Garros | adidas TennisChallenge: Activate adidas sponsorship of Roland Garros, create hype around the Yohji Yamamoto x adidas collection and land the campaign line #CreateYourMark . Idea: We collaborated with the French dance duo 'Les Twins' and enabled them to ‘create their mark’ on centre court with the worlds media watching. Their creative movements created huge hype around the adidas Y3 tennis collection and hijacked a traditional space. Highlights: Influential Les Twins fan accounts picked it up and the activa
- #SalahSpeeder | adidas FootballChallenge: Create hype around the launch of limited edition X19 boots worn by Mo Salah. Idea: On average teens scroll more than the length of a football pitch on Instagram every day. We turned Mo Salah into a character controlled by scroll gestures and accessed by swiping up from an IG story to put their scrolling to the test. Hitting Mo’s top speed unlocked a link to buy limited edition boots, if you didn’t make the time you could go again or tap directly to adidas.com to shop. Highlights: 54
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Projects credited in
- Dr. Martens Tough as You SS20Iconic footwear brand Dr. Martens launched the next iteration of its Tough as You campaign for SS20, which aims to show how Dr. Martens’ rebellious past continues to influence and empower the next generation of freethinkers 60 years on. Rooted in the understanding that putting on a pair of Dr. Martens makes the wearer feel empowered, the 360 campaign centres around four contributors - grime punk musician Bob Vylan, body-positive activist Lotte Van Eijk, rock band Naked Giants, and model Avie Ac
- Tango Squad F.COver the last two years I have been lead photographer on this project, now that the dust has settled it's time for some reflection. At its heart Tango Squad FC was all about bringing gen-z, street footballers from small-sided adidas leagues around the world together, to discover if individual, streetballer flair can gel into an 11-a-side-team and defeat established teams. All this, while experiencing life in the shoes of professional footballers and learning from some of the brightest adidas s
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Work history
Creative DirectorWe Are Social
London, United KingdomFull Time
Skills
- Creative
- Ideas
- Communcation
- Art Diection
- Design
- Script Writing
- Pitching
- Innovation
- Creative Direciton
- Integrated Advertising