#SalahSpeeder | adidas Football

Challenge: Create hype around the launch of limited edition X19 boots worn by Mo Salah. Idea: On average teens scroll more than the length of a football pitch on Instagram every day. We turned Mo Salah into a character controlled by scroll gestures and accessed by swiping up from an IG story to put their scrolling to the test. Hitting Mo’s top speed unlocked a link to buy limited edition boots, if you didn’t make the time you could go again or tap directly to adidas.com to shop. Highlights: 547% above target click throughs from social to .com More here: https://www.krmzo.com/salahspeeder