Projects
- Tango Squad F.COver the last two years I have been lead photographer on this project, now that the dust has settled it's time for some reflection. At its heart Tango Squad FC was all about bringing gen-z, street footballers from small-sided adidas leagues around the world together, to discover if individual, streetballer flair can gel into an 11-a-side-team and defeat established teams. All this, while experiencing life in the shoes of professional footballers and learning from some of the brightest adidas s
- YouTube Creators For ChangeWhat is Creators for Change? A platform hosted by YouTube for influencers to challenge the perception around tough topics and to make a positive impact on the world… Our creator was Nadir and through him we were able to talk about subjects that don't often get the air time they deserve. The most interesting part of the content were the stories, so we partnered with London based animation house Plastic Horse to bring these stories to life through animation. On launch day we were able to delive
- MagiscoThe objective of this campaign was to announce Isco as the newest member of the adidas family in a way that transcends social. The insight we wanted to bring to life were the parallels between Isco’s style of play and his love for Magic, he even has the word tattooed on his arm. “I think everyone enjoys magic, it’s something which gets everybody going and it’s also something which I identify myself.” We presented ‘MAGISCO’, the messaging landed seamlessly working in English and Spanish and set
Projects credited in
- #SalahSpeeder | adidas FootballChallenge: Create hype around the launch of limited edition X19 boots worn by Mo Salah. Idea: On average teens scroll more than the length of a football pitch on Instagram every day. We turned Mo Salah into a character controlled by scroll gestures and accessed by swiping up from an IG story to put their scrolling to the test. Hitting Mo’s top speed unlocked a link to buy limited edition boots, if you didn’t make the time you could go again or tap directly to adidas.com to shop. Highlights: 54
Work history
CreativeWe Are Social
London, United KingdomFull Time
Mid Weight DesignerWe Are Social
- London, United KingdomFull Time
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Skills
- Creative Concepting
- Art Direction
- Social Content
- Sports Marketing
- Photography
- Advertising
- Graphic Design
- Film Advertising
- Brand Activation
Education
(BA hons) Graphic DesignDe Montfort University
- Leicester, United Kingdom