Les Twins | Roland Garros | adidas Tennis

  • Kenneth M
  • Rhoda Sell

Challenge: Activate adidas sponsorship of Roland Garros, create hype around the Yohji Yamamoto x adidas collection and land the campaign line #CreateYourMark . Idea: We collaborated with the French dance duo 'Les Twins' and enabled them to ‘create their mark’ on centre court with the worlds media watching. Their creative movements created huge hype around the adidas Y3 tennis collection and hijacked a traditional space. Highlights: Influential Les Twins fan accounts picked it up and the activation is still talked about on social and YouTube today. It became part of their journey as performers, not just another brand stunt. More here: https://www.krmzo.com/les-twins-x-adidas

Client: adidas Tennis
Project: Les Twins #CreateYourMark
Format: Online Film
Year: 2016
Role: Senior Creative (Concept, Script, Edit Direction)
We collaborated with the French dance duo 'Les Twins' to create a spectacle in the build up to Roland Garros that would travel, help land the #CreateYourMark messaging and the adidas and Y3 collection.