Pogba X Stormzy

Challenge: Reinvent football transfers and connect to culture. Idea: We changed how sport intersects with wider culture forever by working with Stormzy (Man Utd fan) to “leak” the biggest transfer of the year - Paul Pogba from Juventus to Manchester United. Highlights: 30m views. 3m shares. 400 articles. All with no paid media. "I don't think it is an overreaction to say this is the most important 45 seconds that have ever happened to this planet" Joel Golby, Vice More here: https://www.krmzo.com/pogbastormzy