Projects credited in
- Juventus Kit Launch | adidas FootballChallenge: Adidas have taken over sponsorship of the iconic Italian club Juventus. Launch the first adidas Juventus kit with a special seeding pack that gets influencers sharing unboxing videos. Idea: We created a seeding box that embodied the clubs "Our Way Or No Way" mantra. The box was sent to hundreds of influencers and media worldwide to create unboxing videos. The design included a wrap around outer shell that had to be ripped open with finger holes and a lenticular paper slide that revea
- Pogba X StormzyChallenge: Reinvent football transfers and connect to culture. Idea: We changed how sport intersects with wider culture forever by working with Stormzy (Man Utd fan) to “leak” the biggest transfer of the year - Paul Pogba from Juventus to Manchester United. Highlights: 30m views. 3m shares. 400 articles. All with no paid media. "I don't think it is an overreaction to say this is the most important 45 seconds that have ever happened to this planet" Joel Golby, Vice More here: https://www.krmzo.
- Messi & Firmino | NEMEZIZ | adidas FootballChallenge: Tease the new NEMEZIZ boot silo with impactful and memorable visuals. Idea: We focused on what made the revolutionary NEMEZIZ boot unique - a new flexible material that made it feel like the boot was literally wrapped around your feet, this feeling and touch gave the wearer boxer like agility. This provided us with the inspiration to capture these iconic visuals with Messi and Firmino.
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