Juventus Kit Launch | adidas Football
Challenge: Adidas have taken over sponsorship of the iconic Italian club Juventus. Launch the first adidas Juventus kit with a special seeding pack that gets influencers sharing unboxing videos. Idea: We created a seeding box that embodied the clubs "Our Way Or No Way" mantra. The box was sent to hundreds of influencers and media worldwide to create unboxing videos. The design included a wrap around outer shell that had to be ripped open with finger holes and a lenticular paper slide that revealed the three stars of Juventus within the three stripes of the adidas logo (one for every ten Serie A titles).
Client: Juventus FC
Project: Juventus Kit Launch: Our Way Or No Way
Format: Product Launch & Global Influencer Seeding
Year: 2015
Agency: We Are Social
Role: Senior Creative (Concept, Art Direction)
With thanks to Nirvana: Creative Production House
We launched the 2015/16 Juventus kit by creating a innovative seeding box that embodied the clubs "Our Way Or No Way" mantra. The seeding kit was sent to hundreds of influencers and media worldwide who shared it across their channels.
The key design features included a wrap around outer shell that had to be ripped open with tactile finger holes for access and a lenticular paper slide that revealed the three stars of Juventus within the three stripes of the adidas badge of sport (one for every ten Serie A titles) as it was opened.
Project Tags
Companies
Adidas Group
- Fashion and Textiles
We Are Social
- Advertising