Project: Juventus Kit Launch: Our Way Or No Way
Format: Product Launch & Global Influencer Seeding
Role: Senior Creative (Concept, Art Direction)
With thanks to Nirvana: Creative Production House
We launched the 2015/16 Juventus kit by creating a innovative seeding box that embodied the clubs "Our Way Or No Way" mantra. The seeding kit was sent to hundreds of influencers and media worldwide who shared it across their channels.
The key design features included a wrap around outer shell that had to be ripped open with tactile finger holes for access and a lenticular paper slide that revealed the three stars of Juventus within the three stripes of the adidas badge of sport (one for every ten Serie A titles) as it was opened.