Messi & Firmino | NEMEZIZ | adidas Football

Challenge: Tease the new NEMEZIZ boot silo with impactful and memorable visuals. Idea: We focused on what made the revolutionary NEMEZIZ boot unique - a new flexible material that made it feel like the boot was literally wrapped around your feet, this feeling and touch gave the wearer boxer like agility. This provided us with the inspiration to capture these iconic visuals with Messi and Firmino.