Parley For The Oceans x Real Madrid & Bayern Munich

Challenge: Launch the first football kits made from recycled ocean plastic. Adidas use around 27 plastic bottles to make every jersey. Idea: We focused on creating impactful visuals that delivered the product concept through simple yet standout art direction. We shot all the players for real in (heated) paddling pools on location then retouched in post. Find out more about Parley here. Highlight: Huge media coverage for the project and Parleys amazing environmental work including Prince Charles giving us a shoutout. More here: https://www.krmzo.com/parley