Parley For The Oceans x Real Madrid & Bayern Munich

  • Kenneth M
  • Dan Santoro

Challenge: Launch the first football kits made from recycled ocean plastic. Adidas use around 27 plastic bottles to make every jersey. Idea: We focused on creating impactful visuals that delivered the product concept through simple yet standout art direction. We shot all the players for real in (heated) paddling pools on location then retouched in post. Find out more about Parley here. Highlight: Huge media coverage for the project and Parleys amazing environmental work including Prince Charles giving us a shoutout. More here:

Client: adidas Football Global Social & PR
Project: adidas x Parley
Format: Social Content
Year: 2016/17
Agency: We Are Social
Role: Senior Creative (Concept, Shoot Direction)
Thanks to Adam Pretty behind the lens
Adidas teamed up with Parley to help rid the ocean of plastic rubbish. They created jerseys for Bayern Munich and Real Madrid made from recycled ocean plastics and we told the story with Real Madrid and Bayern Munich stars using photography, GIF and film content.