Projects credited in
- Parley For The Oceans x Real Madrid & Bayern MunichChallenge: Launch the first football kits made from recycled ocean plastic. Adidas use around 27 plastic bottles to make every jersey. Idea: We focused on creating impactful visuals that delivered the product concept through simple yet standout art direction. We shot all the players for real in (heated) paddling pools on location then retouched in post. Find out more about Parley here. Highlight: Huge media coverage for the project and Parleys amazing environmental work including Prince Charle
- Braving the Backlash - Event and white paperEmpowering brands to stand up against hate publicly Hate on social media is a growing problem, and one that’s being largely ignored by the industry. Even brands that claim to support diversity are alarmingly quiet on the issue of online hate. I oversaw a thought-leadership project for We Are Social to help brands publicly stand up against hate, instead of simply deleting or hiding it. Sweeping the problem under the carpet does not make the problem go away, especially for the communities that a
Work history
Senior Art DirectorWe Are Social
- London, United KingdomFull Time
Senior Art Director of campaigns and projects across adidas, Youtube and Audi.