Projects credited in
- Converse Create Next - The Last Light OnAs part of the Converse Create Next series 5 film makers were chosen & mentored in collaboration with John Boyega to support the next generation of creative talent. The Last Light On narrative was conceived to tell the story of creation amongst our filmmakers. The campaign identity included the London cityscape as well as locations around the city. A cinematic visual language with credit titles became the messaging for campaign assets online, instore and OOH.
- Sons Of the First Tribe [SOFT] takes part in YouTube Music and Westfields: The Legacy SeriesSeptember 2020 my brand was selected to take part in a virtual showcase by Youtube Music and Westfield London, called The Legacy Series: A celebration of Black British Fashion and Music. Video link: https://www.youtube.com/watch?v=R5SVnkOt5As&t=994s The pre-recorded show pairs UK Designers/brands with prominent UK music acts to deliver mini music video style performances that displayed the designer/brands, latest collection. SOFT was paired with NSG and Unknown T for their track 'Kate Winslet
- Dr. Martens Tough as You SS20Iconic footwear brand Dr. Martens launched the next iteration of its Tough as You campaign for SS20, which aims to show how Dr. Martens’ rebellious past continues to influence and empower the next generation of freethinkers 60 years on. Rooted in the understanding that putting on a pair of Dr. Martens makes the wearer feel empowered, the 360 campaign centres around four contributors - grime punk musician Bob Vylan, body-positive activist Lotte Van Eijk, rock band Naked Giants, and model Avie Ac
- adidas Originals x DEERUPTTo extend Deerupt story through London creative partners and channels working with an open source framework delivering a targeted authentic output. Collaborated with 10 creatives: Ashley Verse Big Eyes Little Soles Crack Stevens FILFURY Filmawi Machine Operated Mason London Morgan Weekes Netti Hurley Pxssy Palace
- Mayor of London | London Needs You Alive The Mayor of London rises above scare and shock tactics with an influencer-led strategy to tackle knife crime in the capital. The first work from Abbott Mead Vickers BBDO since winning the anti-knife crime brief targets 13- to 16-year-old Londoners and asks them to tell their friends and family via social media why London needs them alive and why they shouldn’t carry a knife. Some of London’s most influential young artists, from grime and rap stars to poets and bloggers, have joined Mayor Sadi15
Work history
art directorAMV BBDO
- London, United KingdomFull Time
Skills
- Art Photography
- Commercial Photography
- Photojournalism
- Digital Content
- Music Videos
- Commercials
- Directing
- Documentaries
- Short Films