Sons Of the First Tribe [SOFT] takes part in YouTube Music and Westfields: The Legacy Series

  • Mosh Balogun
  • Nicole Chui
  • Sophie Stonyer
  • Sonya Bleiph
  • Filmawi Efrem
  • whitney Asomani
  • Akua Agyemfra
  • kwaku amprako

September 2020 my brand was selected to take part in a virtual showcase by Youtube Music and Westfield London, called The Legacy Series: A celebration of Black British Fashion and Music. Video link: The pre-recorded show pairs UK Designers/brands with prominent UK music acts to deliver mini music video style performances that displayed the designer/brands, latest collection. SOFT was paired with NSG and Unknown T for their track 'Kate Winslet'. It was live streamed on Youtube via Guap Magazine on the 17th of December 2020. My job was to come up with a new theme and to produce an entirely new collection for SOFT. I recruited Sophie Stonyer as my design associate for this project and we made the 'Holiday-wear' collection in two months. The new collection is Titled: UN-Learn. It uses the blue and white United Nations helmet as its main reference and motif. I enlisted the assistance of two very talented to sculptors in Jack Allen and Sam Griffiths to create the our version of these helmets from scratch. I also worked with Embroideress Nicole Chui on some pieces in the collection. Included in this post are photos by Filmawi who also directed the whole show.

Project Tags


  • W


    • Sons Of the First Tribe logo

      Sons Of the First Tribe

      • Fashion and Textiles
    • Y

      Youtube Music