Driven - YCN Winner 2019

Initiative to repurpose 24,000 soon-to-be obsolete diesel cabs within central London. The concept drew insight from the fact that many people struggle to find modern and private inner city workspaces resulting in the idea to convert diesel cabs into stylish, energy efficient meeting and workspaces. From stylistic branding, ambient advertising and fluid app design this concept has been executed to attract young forward thinking business minds to a very familiar form of working ‘hot desking’ but with a nostalgic and premium twist.