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Dropping exclusive access to the Nike Gold Bullets with Chabuddy G (the G stands for girth)

Teaming Nike Sportswear with the cast of BBC3’s hit comedy ‘People Just Do Nothing’, we dropped the new exclusive Airmax 97 Gold Bullets in a special @nikelondon announcement. Using naff graphics and overly-cheap (royalty-free) stock music, we wanted to turn the piece into a 90s infomercial throwback - and we had the perfect host. With more enthusiasm than an American infomercial and enough gold to make a pharaoh wince, we took Kurupt FM’s very own Chabuddy G (the G stands for girth) to present an offer you can’t ignore.



Project Team

Ryan Sherman

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  • Creative
  •  

Ben Silvertown

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  • Interaction Designer
  • Double Dare

Project Tags

  • Nike
  • Sportswear
  • Chabuddy G
  • Content
  • film
  • RIP Harambe

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