Global fan activation for Dua Lipa consisting of an interactive Advent calendar revealing daily prize draws. Shortlisted at Creativepool Annual 2018 in 2 categories: Social, Integrated. I spearheaded the project from start to finish, including: - ideating the concept and arranging prizes with Dua Lipa's team; - coordinating the branding design process, website build and packaging production; - planning 12 giveaways, arranging global T&Cs with the legal team and data capture forms with the CRM team; - organising a content shoot and subsequent creation of assets for the site and social media; - managing the selection of winners and shipping of prizes. This project was a collaboration with art director Elle Plank, who designed the visual branding which ran through the UX design, physical packaging and digital content.