As an Art Director with a focus on digital, editorial and commercial projects, I always hold on to the persistent urge to tell a good story. And over the course of 15 years, I’ve been fortunate enough to do that with big and small agencies alike, to independent boutique agencies, startups and in-house as Art Director for leading brands.
Passionate about directing photography and video onset and making a vision come to life. Hand picking the team of other professionals highly skilled in their craft namely photographers, videographers, colourists, graders, producers and talent to produce well crafted, fresh and contemporary outputs and campaigns. In my years as a creative I’ve spearheaded cut through thinking and ideas and integrated advertising campaigns across emerging channels, TV, print, digital & social as well as leading re-branding and design efforts for corporate identity systems. In working directly with clients, I seek to develop partnerships to deliver strategic and emotionally-resonant creative that also successfully achieves brand goals.
Projects credited in
- Dua Lipa - Dualiveries 2017Global fan activation for Dua Lipa consisting of an interactive Advent calendar revealing daily prize draws. Shortlisted at Creativepool Annual 2018 in 2 categories: Social, Integrated. I spearheaded the project from start to finish, including: - ideating the concept and arranging prizes with Dua Lipa's team; - coordinating the branding design process, website build and packaging production; - planning 12 giveaways, arranging global T&Cs with the legal team and data capture forms with the C
Work history
Creative & Designer
Skills
- Advertising
- Film
- Print Design
- Design
- Final Cut Pro
- Photoshop
- Social Media
- Creative Critical Thinking