After the success of #ChristmasSoWhite, we decided to tackle another white-washed tradition, Easter.

In partnership with Selma Nicholls from Modelling Agency 'Looks Like Me' and with huge support from 8 agencies within the marketing community, Selma, Nadya, Nathalie and Wren set up a photoshoot to show different representations of the unseen Easter experience.  
The shoot was focused around celebrating the diversity of modern day Great Britain through families from the Looks Like Me books as they each enjoyed the festivities of Easter. 
In a development on the Christmas imagery #EasterSoWhite brings attention to different cultural traditions at Easter to stop the cultural white-wash that can often occur. As well as creating imagery of Easter egg hunts and egg painting the imagery also draws attention to other culture’s Easter traditions.
The inspiration to include other cultural traditions occurred when Selma, one of the founders, shared she had never been on an Easter egg hunt, explaining that she would instead be inside, gathered round a table eating Bun & Cheese and fried fish, both Caribbean Easter traditions. Nathalie, Wren and Nadya admitted they had never heard of, let alone tried, Bun & Cheese or fried fish.
The decision was made to share each other’s cultures and then celebrate this within the imagery.
Normal for one is not normal for all.
To view #eastersowhite on Getty, click here

Team Credits

Nathalie Gordon

  • Creative

Nadya Powell

  • Founder, Innovation Disorder
  • Sunshine, Lost Boys, Dare

Selma Nicholls

  • Founder Looks Like Me & Co -Founder theSOwhiteproject

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Looks Like Me
Redefining Beauty
Nathalie Gordon
Nadya Powell
Founder, Innovation Disorder