Eco Suit | Moss Bros.
The eco suit is made using recycled PET polyester fibres, but that's not all: every element, from lining and trims to labels and packaging, is also recycled or made sustainably (and sometimes even both).
It's a lot of information to get across. I sifted through all the specs and certifications, found the bits that mattered most and figured out how to position it in a way that would educate and inform, of course, but also get people as interested in it all as we were.
I wrote a campaign line to cut through on busy high streets and busier social feeds:
Waste doesn't suit you
Then a landing page to tell the story with careful wording that would also get the must-know bits across on labels, on emails and on product descriptions (without going on and on and on).