Alfonso Cruz

Alfonso Cruz

Graphic CommunicationLondon, United Kingdom
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Alfonso Cruz

Alfonso Cruz

Graphic CommunicationLondon, United Kingdom
About me
I am a Creative Specialist in Graphic Communication, driven by the need to make a positive social impact. I believe that by listening to, and amplifying unheard voices, using a process of curiosity, innovation and research I can effect lasting change. I aim to spark and sustain change through an active process of collaboration and experimentation. My practice is rooted in a conscious design methodology, always prioritising socially responsible practices over everything else.
Projects credited in
  • Eco Suit | Moss Bros.
    Eco Suit | Moss Bros.The eco suit is made using recycled PET polyester fibres, but that's not all: every element, from lining and trims to labels and packaging, is also recycled or made sustainably (and sometimes even both). It's a lot of information to get across. I sifted through all the specs and certifications, found the bits that mattered most and figured out how to position it in a way that would educate and inform, of course, but also get people as interested in it all as we were. I wrote a campaign line to
Skills
  • Indesign
  • Photoshop
  • Illustrator
  • Editorial Design
  • Typesetting
  • Layout Grid
  • Branding
  • Identity Design
  • Ui/ux Design
  • Web Design
Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    MA in Graphic Communication DesignCentral Saint Martins (UAL)
     - London, United Kingdom
    U
    U
    BA(Hons) Art and Design (graphic DesignUniversitat de Barcelona Facultat de Belles Arts
     - Barcelona, Spain