Alfonso Cruz

Alfonso Cruz

Graphic DesignerLondon, United Kingdom
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Alfonso Cruz

Alfonso Cruz

Graphic DesignerLondon, United Kingdom
About me
Hi, My name is Alfonso. I’m an experienced Graphic Designer with a passion for developing innovative and effective graphic solutions. I have commercial experience designing across digital and print platforms for a multitude of clients, from small companies to blue-chip corporations. From conception to delivery, I enjoy managing each step of the process, aiming always to produce novel outcomes. Every project is approached through a method based on conceptualisation and research to achieve a bespoke solution for each individual client. This seems like a great opportunity for me to share with you a selection of projects I’ve worked on, which I sincerely hope you enjoy. Please let me know if you would like to see more of my work and I will happily put together a presentation for you. Kindest regards, Alfonso
Projects
  • Smart — New Fortwo and Forfour Countdown
    Smart — New Fortwo and Forfour CountdownOnline countdown for Smart’s new Fortwo and Forfour launch. An image of the new cars is revealed at the end. The image is broken into sets of rings. Each set moves at a different pace of time: days, hours, minutes and seconds.
  • Lost Twin — The Mist
    Lost Twin — The Mist300 limited and numbered 12” pressed on clear green wax. The first 30 copies also included a duotone screen print. Lost Twin’s The Mist is an album which recalls a hypnotic, eerie landscape in the deepest part of the woods.
  • Abdul Sami's Narcoleptic Disco Odyssey
    Abdul Sami's Narcoleptic Disco OdysseyCover art, lettering and website for Abdul Sami’s series of Mixcloud music podcasts. The Narcoleptic Disco Odyssey is a set of mixes that go from Space Music to Progressive Rock.
  • Surbiton Club Rebranding
    Surbiton Club RebrandingFounded in 1881 – the formerly known as the Berrylands Lawn Tennis Club had 200 members and 11 grass courts. The aim of this rebrand proposal was to embrace the club’s heritage bringing back an old school tennis look to it.
  • Munna Home
    Munna HomeIdentity design, brand guidelines and stationery proposal for a house-ware products company. Munna Home designs and sells furniture, appliances and home accessories.
  • Premier Office Website
    Premier Office WebsitePremier Office Supplies is one of the leading suppliers of office printers and workflow software in the UK. Due to the evolving nature of digital design, we proposed a website refresh flexible enough to work on any device.
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Projects credited in
  • Eco Suit | Moss Bros.
    Eco Suit | Moss Bros.The eco suit is made using recycled PET polyester fibres, but that's not all: every element, from lining and trims to labels and packaging, is also recycled or made sustainably (and sometimes even both). It's a lot of information to get across. I sifted through all the specs and certifications, found the bits that mattered most and figured out how to position it in a way that would educate and inform, of course, but also get people as interested in it all as we were. I wrote a campaign line to
Skills
  • Indesign
  • Photoshop
  • Illustrator
  • Editorial Design
  • Typesetting
  • Layout Grid
  • Branding
  • Identity Design
  • Ui/ux Design
  • Web Design
Education
    U
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    BA(Hons) Art and Design (graphic DesignUniversitat de Barcelona
     - Barcelona, Spain