EE - Self care
I challenge you to see how many nights you can last without looking at your phone before jumping into bed... It's hard, right?
Well, this was the brief set by EE. To encourage EE customers to put their phone down at night.
We discovered that on average women spend £150k on make-up products per year. Often marketing with the misleading sell of more vibrant skin, reducing wrinkles and gaining a fuller life. At EE we are promising exactly the same, but completely 100% cheaper.
We executed a print, street team and social media campaign directing viewers to a landing page where they are presented with the truth about the benefits of putting their phones down.
While on the surface of the campaign it simply calls consumers to action, it will also encourage consumers to reflect on their willingness to use expensive products and consider their evening beauty regime in the hopes to look and feel great.