I was invited to pitch to create the brand for the upcoming Emerge festival, a new festival of night-time events, held in museums, galleries, historic houses, visual arts venues and more. I was then contracted after successfully winning the pitch to create the brand identity from start to finish, including the logo, animated social posts and web design.
Emerge was launched in order to inspire new generations to fall in love with museums by turning audiences’ expectations of what museums are like and who they are for upside-down, creating new social value for audiences, communities and venues.
The branding concept was to change perspectives and question reality through distortion. Using an abstract geometric 3D shape to re-imagine museums as portals to other worlds, by distorting and reflecting the images within. Transforming the museum/gallery space into an exciting, mesmerising place to get lost in art and culture. Creating a contemporary design aesthetic that appeals to a youth audience, but that also puts museums at the centre.
