Campaign Director, Project Manager, Creative Producer, Research Lead, Event/Conference speaker & organiser.
Specialist in devising, developing & directing cultural activations. Leads groundbreaking cultural research.
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● Directed first multi-venue London Museum night-event festival, Emerge, attended by 10,000 people
● Published 4 reports exploring audiences, representation, night-time economy in museums (15,000+ downloads)
● Produced and hosted world’s first conference on museum night-events at the NG
● Headed-up teams at Brighton Fringe and Culture24 for a combined 17 years
● In charge when BBC devoted blanket coverage to Museums at Night, watched by millions
● Organised campaign launches at 11 Downing Street, Kensington Palace and the Cutty Sark
● Started Brighton Fringe, now England’s largest arts festival
● Managed and signed arthouse band Cousteau to Palm Pictures record company
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● Strategic & creative thinking, concept building, insight, organisation development, impact measurement
● Partnership builder, talent manager, mentoring and listening skills, empathetic, recruitment experience
● Social Purpose first £1m+ fundraiser and grant application expert, business planning, delivery & results
● Research, report publication, impact & evaluation, logistic and production oversight, risk assessment
● Representation advocate, presentation communicator, workshop leader, EDI aware, digitally literate
Projects
- The Rap Under The Rubens reportCo-authored by Culture24’s Nick Stockman and independent researcher Elizabeth Duru, and described as ‘an exploration into how the Emerge Festival and other evening programmes reach underrepresented communities’, the report contrasts the audience development successes of after-hours programmes with overall museum visitation. Download the full Rap Under the Rubens report from https://weareculture24.org.uk/rap-under-the-rubens-how-after-hours-events-can-help-break-down-barriers-to-museum-participa
Projects credited in
- Emerge FestivalI was invited to pitch to create the brand for the upcoming Emerge festival, a new festival of night-time events, held in museums, galleries, historic houses, visual arts venues and more. I was then contracted after successfully winning the pitch to create the brand identity from start to finish, including the logo, animated social posts and web design. Emerge was launched in order to inspire new generations to fall in love with museums by turning audiences’ expectations of what museums are like
- Brighton Fringe BrochureBrighton Fringe is the UK's largest arts festival, with over 1000 events over one month. As well as providing ad hoc assistance in the Marketing department, I coordinated the design, production and proofing of the 2020 Brighton Fringe brochure. This involved liaising with different departments within the company to create editorial content, developing the design of the pages using Adobe Creative Suite, interviewing participants, managing the advertising slots and leading the proofing process of
Work history
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DirectorCulture24
Brighton, United KingdomFull Time
Culture24 is an Arts Council supported arts charity that operates at the intersection of culture and digital, supporting museums and galleries to connect with new audiences. Emerge Festival, a new concept for the UK: a one-ticket festival of performances in 39 London museums/galleries over two nights in September 2019 aimed at ages 18-34. 10,000 people attended events including a Jungle (the band) DJ set at the Natural History Museum, a silent disco on Tower Bridge and immersive theatre at Apsley House.
Key Responsibilities
Devised & developed concept | raised investment | recruited staff | manage external organisations partnerships, e.g., GLA | oversaw development of website | manage festival staff, contractors & volunteers | devised marketing campaigns | manage ticketing | liaise with Culture24 CEO | spoke at conferences | conducted workshops | hosted partner meetings | develop business plan | devised impact evaluation | wrote reports | chaired audience panel meetings | published report contextualizing Emerge within museum audience representation issues
Achievements
Raised £100,000 investment from Nesta| sold over 70% of tickets to ages 18 to 34 & tickets value £150,000 | gave performance platform in museums to Greentea Peng, Poppy Ajudha, Flohio and A2 | purpose-led: supported 15 young adults to complete media training in partnership with Big Issue | platformed the input of a dozen young people on an audience panel | showcased young creatives in filmed content.
For a decade Museums at Night was the UK’s regular festival campaign for after-hours events in museums/galleries. It peaked in 2014 with 800 events including at the national museums of all four home countries and achieved BBC2 broadcast coverage with hour long as-live programme hosted by Will Gompertz.
Key Responsibilities
Develop strategy and deliver successful festival campaigns to organisation objectives within budget | devise and develop new strands and projects | fundraise, write applications, produce pitch decks and develop the business model | manage partnerships with external organisations such as the BBC | procure, liaise with and manage artist and artist management relationships | oversee redevelopment of website | represent organisation and campaign at conferences, launches and meetings | manage staff | devise marketing campaigns with media partners | liaise with Culture24 CEO, editorial, finance and data officers | develop additional campaigns to add to portfolio | conduct research | organise and manage conferences | Write, edit and sign-off PR
Achievements
Growth in all KPIs: numbers of participating venues (up from 125 to 600), number of events (157 to 900), attendances (20,000 to 200,000) and media coverage AVE (£4.5m) | raised over £1m of funding | extended festival to six nights in May and October | devised and implemented major new cultural competition Connect! featuring Grayson Perry, the Chapman Brothers and Martin Creed attracting 162,000 public votes | managed partnership with BBC TV, Digital and nationwide regional TV, web and radio coverage | managed relationships with artists of international stature and their representatives including Spencer Tunick and Rankin | represented Culture24 at British Council conference in Belgrade, Serbia, 2015 | conducted nine participation workshops for sector professionals | developed relationship with Lauren Laverne as Campaign Ambassador
Skills
- Project Management
- Creative Producing
- Research
- Event Management
Awards
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Winston Churchill Memorial Trust FellowWinston Churchill Memorial Trust
Clore LeadershopClore Leadership