Emergn

Emergn are a global digital business services firm with a mission to improve the way people and companies work. Forever. They help some of the world’s most respected businesses develop their most promising ideas into valuable products and customer experiences faster. Operating in the highly dominated tech market, Emergn began by re-defining their strategy and proposition as the starting point for a full-scale brand transformation. As we immersed ourselves in the project – through interviews, research and workshopping – it became evident this was a strikingly human-centric business. Their distinction in the sector is both the quality of their client relationships and the value they bring to individuals through their tools and products. Establishing a human tone that brought the impact on the client or individual to the fore allowed Emergn to stand apart from the ubiquitous jargon and stock imagery in the market. Working closely with the senior leadership team, the brand was positioned on the message: Ideas to Impact. Everything Emergn does helps their clients transform ideas into the hands of customers, sooner. We wanted to get that idea across in the visual identity with an impactful kinetic typographic style, bold colour palette and people-based imagery. We developed a cohesive identity system that could flex for the education-led product, VFQ. Introducing hand-drawn mark-ups that evoke the experience of learning; mistakes, iterating and getting ideas out at pace.