Ethical Adtech

Site and branding for a campaign initiated by iotec to encourage the advertising world to standardise ethical business practices. The brief was to create a simple brand identity and a one page site (separate from iotec’s brand) to highlight Ethical Adtech’s manifesto; specifically ensuring that the three parts of the manifesto stood out. I created a triangular device for the logo to represent the three parts of the manifesto and used vibrant, yet bold, colours and images to compliment the modern serif font.