Projects credited in
- Ethical AdtechSite and branding for a campaign initiated by iotec to encourage the advertising world to standardise ethical business practices. The brief was to create a simple brand identity and a one page site (separate from iotec’s brand) to highlight Ethical Adtech’s manifesto; specifically ensuring that the three parts of the manifesto stood out. I created a triangular device for the logo to represent the three parts of the manifesto and used vibrant, yet bold, colours and images to compliment the mo
- iotecI worked on the redesign of the iotec site towards the end of 2016. Following a rebrand the client wanted a more modern, cleaner, site which would better represent their company's brand and positioning while still being fairly easy to implement into Wordpress. Starting with the homepage (to set the general style of the site), I explored some layout options which were feedback on and approved by the client quite quickly. The content for the rest of the site wasn't finalised at that time so we de
Work history
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Senior Marketing Manageriotec global
London, United KingdomFull Time
I lead the brand strategy for the company. I’m responsible for ensuring the company’s message and tone of voice is not only heard but understood through both written and visual communications. Working in collaboration with freelancers and agencies, iotec has produced several hard-hitting pieces of content that are still being used as industry references today.
I oversee our external communications. Working in partnership with various PR agencies across all UK, France and Germany to firmly position ourselves as thought leaders of the industry. We utilise social media and email marketing to support our market presence and grow recognition and awareness with our target audience.
I head up the events and outreach programmes across all markets, ensuring our presence across key industry events and manage partnerships with organisations to increase our lead generation opportunities.
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Marketing Manageriotec global
- London, United KingdomFull Time
iotec are a third-generation automated media buying platform who marry the efficiencies of sophisticated machine learning with ethical business practices to address some of the biggest challenges for today’s marketer: transparency, efficiency and security.
I co-created and manage the brand for a media buying platform. I’m responsible for the visuals on any collateral that’s externally facing. I also manage the events programme at the company, mainly focusing on events that are attended by C-suite executives as well as the wider media industry.
Key achievements:
- Rebranded Intelligent Optimisations to iotec
- Continually developed iotec as a brand
- Developed visual identity and brand for product suites
- Created and managed new multi purpose events initiatives targeted at the wider media community
- Grew company annual events programme
- Project managed and successfully delivered internationally and industry renowned events (including Dmexco, Festival Of Marketing, CMO Summit, Cannes Lion, Machine Learning and Eggs etc)
- Created the brand identity for Ethical-Adtech.org
Part of the team that delivered:
- All marketing collateral (client facing presentations, website, leaflets, reports etc)
- Several high impact marketing campaigns (Intent Marketing campaign, Transparency Cocktails, Ethical Adtech)
Key responsibilities:
- Working with external creative agencies and freelancers to develop the ‘iotec’ and ‘Ethical Adtech’ brand
- Maintain brand consistency across various communication channels
- Transform creative ideas into practical reality
- Identify new opportunities and drive innovation to support content campaigns and brand awareness
- Provide end to end project management
- Constantly revising collateral to ensure our messaging is aligned with the capabilities of our technology
- Market research on competitor messaging
- Drive and supervise corporate internal and external messaging
- Manage relationships with key industry events organisations
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Skills
- Design
- Brand Identity
- Marketing Communications
- Marketing Strategy
- Marketing Collateral
- Marketing Design
- Brand Development
- Event Management
- Social Media Marketing
- Teamworking
Education
Bsc (Hons) Computer ScienceKing's College London
- London, United Kingdom