Anartists were the inspiration and target of Etnia Barcelona’s Summer campaign. Our mission was to find them and entice them in their natural habitat: internet.
REBEL, NON-CONFORMIST. SOMEONE WHO FORGES THEIR FAITH THROUGH CREATIVITY, JOY AND MADNESS. A CREATOR THAT GOES BEYOND AND CAN SEE BEYOND.
We teamed up with 15 digital creators to interpret our commandments and share the resulting art across their digital universe.
Surreal and unpredictable, these artistic collaborations reached a new, curious audience positioning Etnia as a bold, creative brand amongst Anartists.
After been covered in Elle and Huffington Post, the campaign was extended into an always-on campaign.