Etnia #BeAnartist

  • Jemima Garthwaite
  • Laura Terre

Anartists were the inspiration and target of Etnia Barcelona’s Summer campaign. Our mission was to find them and entice them in their natural habitat: internet. Anartist: REBEL, NON-CONFORMIST. SOMEONE WHO FORGES THEIR FAITH THROUGH CREATIVITY, JOY AND MADNESS. A CREATOR THAT GOES BEYOND AND CAN SEE BEYOND. We teamed up with 15 digital creators to interpret our commandments and share the resulting art across their digital universe. The Results: Surreal and unpredictable, these artistic collaborations reached a new, curious audience positioning Etnia as a bold, creative brand amongst Anartists. After been covered in Elle and Huffington Post, the campaign was extended into an always-on campaign.