Founder and Director of This Here & One Thing Well. Member of IADAS, Lovies Judge, Muse Awards Judge, Webby Award Nominee, Young Cannes Lions Winner, Social Buzz Awards Judge, General Assembly Lecturer, Digerati 2013, Shortlisted for Woman of the Future Awards, Drum 30 under 30, The Drum Inaugural Digerati, speaker at Social Media & Internet Weeks, and ex-International Lacrosse player.
Projects credited in
- This Here RebrandingThis Here’s services had evolved from social media to influencer marketing. They needed a new look that reflected that transformation and was true to their curious soul and data-loving brain. Working with influencers, their projects featured a world of people with such unique voices. We wanted to protect the influencers’ personalities while building an authentic, recognisable brand. A NEW LANGUAGE We developed a whole design system. A visual language that could tell all these diverse stories w
- The North Face: Explorers in LockdownThe North Face is a brand at home in the mountains, on the trail, and out exploring the streets in any weather, so the lockdown following covid-19 presented a fairly fundamental challenge: How can we live up to the mantra to Never Stop Exploring, even under lockdown?13
- Ted Baker LinesThe brief: Launch Ted Baker’s SS13 collection with a global creative digital activation campaign. Poke’s answer: To mirror the new season’s Finishing School theme, we created Ted Baker Lines – a campaign that ran across multiple social networks and encouraged our ‘students’ to write their lines to win rewards.2
- Orange: The Feed 2011 - 2012The brief: Continue to cement Orange as a lovable, innovative brand that makes every day a bit more fun. Poke’s answer: A dynamic platform that dishes out surprising, personalized treats every month, while presenting services, offers and values from Orange in a truly engaging way. Asking for a little something from users, and rewarding them with real generosity.
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CEO & FounderThis Here
London, United KingdomFull Time
We’re a creative agency with our eyes on the ever-changing digital landscape. After 5 years making award-winning campaigns for social media and developing our own data systems, we’re now focused on delivering influencer marketing strategies and campaigns that put creative excellence and performance amazingness at the same level. We believe nothing connects more with people than other people. That’s why we partner with the Internet’s most loved ones and tell stories that make people feel something – whether it’s joy, rebellion, or the urge to dance.
- Client Managing
- Team Building