The North Face PFW SS20 Black Series Launch

The Brief With the launch of their SS20 Black Series collection, The North Face wanted to cement their place at the junction of performance wear and culture by holding a unique one-night event at Paris Fashion Week. We were briefed to creatively recruit the talent to perform at the event, a core component of the experience, and investment being made by the brand. The Project As the collection explores the cross-boundaries between haute couture and technical sportswear, we knew our performers needed to embody the same level of innovation and creativity. Brooklyn based performer Yaeji headlined after epic opening sets from local Parisian artist Bambounou, and Canadian Chinese experimental DJ Yu Su whose naturalistic sounds merged seamlessly with the aesthetic of the event set design. “a special performance from Brooklyn-based DJ and producer Yaeji brought the crowd – as well as the vision for Black Series – to life.” Hypebeast