Projects
- Dickies Making TypefaceA graphic identity and typeface developed for creative agency ThisHere and the legendary American workwear company, Dickies. Explores what it takes to be a ‘maker’ in the present day through exploring craft, the act of making, and the history of the brand. The typography looks back into the history of Dickies and early American industrialism to draw inspiration from hand-drawn signage, labor posters* and rough-cut type specimens. It references traditional technological details such as exaggerat
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Projects credited in
- Dickies FW21 Work Inspired LookbookThe Brief We were asked to create an elevated Fall/Winter 2021 lookbook using Dickies new brand identity. The lookbook will be used to support the Dickies sales team to ensure buyers, media, and PR outlets are inspired, see the value & potential growth of the work inspired category. The Project The guiding principle for this shoot was uniform, the clothes you put on every day to feel a part of something. The pieces that make you feel emotionally protected, comfortable and cool. We translated t1
- The North Face PFW SS20 Black Series LaunchThe Brief With the launch of their SS20 Black Series collection, The North Face wanted to cement their place at the junction of performance wear and culture by holding a unique one-night event at Paris Fashion Week. We were briefed to creatively recruit the talent to perform at the event, a core component of the experience, and investment being made by the brand. The Project As the collection explores the cross-boundaries between haute couture and technical sportswear, we knew our performers n7
- Unlearn: Forget Everything You Know About TiktokForget everything you know about TikTok! We’ve duetted, stitched and filtered our way through the platform, and it turns out it’s not just for Gen Z lip syncing enthusiasts. Hey, but you knew that already. We spoke to Creators, Experts and Brand Managers to unpack all things TikTok. Deep diving into the cultures, subcultures, trends and future of the platform that is taking over the world and turning social on its head. TikTok had over 315 million downloads last year, and stands on the precip10
- Protein x Melissa: PROFESHAs part of the Melissa Collective, Protein collaborated with creative talent and Protein Community member Maria Pizzeria to curate PROFESH - a pop up marketplace that allowed insight into different creative processes while showcasing how it is to be a young professional in the creative industry today.44
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Skills
- Interpersonal Skills
- Time Management
- Commercial Awareness
- Leadership
- Organization
- Basic Photoshop
- Basic Indesign
- Microsoft Word/excel/powerpoint
- Problem Solving
- Creative