Projects credited in
- The North Face: Instagram launchesSHARE Creative were asked to launch Instagram accounts in the UK and Germany to deliver localised content for The North Face. The team delivered the overall strategy, including look & feel and tone of voice, as well as the launch campaign itself, for both markets. SHARE also worked with local community managers on day to day posting on the feeds as well as organising and directing shoots to create content.
- The North Face PFW SS20 Black Series LaunchThe Brief With the launch of their SS20 Black Series collection, The North Face wanted to cement their place at the junction of performance wear and culture by holding a unique one-night event at Paris Fashion Week. We were briefed to creatively recruit the talent to perform at the event, a core component of the experience, and investment being made by the brand. The Project As the collection explores the cross-boundaries between haute couture and technical sportswear, we knew our performers n7
- The North Face #PinnacleProjectIn 1966, the identity of The North Face was born when an oddball crowd gathered at the opening of The North Face Store in San Francisco. It was a poke in the eye to the mainstream. Over 50 years later, The Pinnacle Project was created to pay hommage to that sacred night, bringing to the spotlight a limited edition Nuptse - an iconic, adventure-proof jacket customised with reflective duct tape. THE MISSION: Rebellious of the world, unite! We had to track down the unruly spirits of the digital4
Work history
Global Head of BrandPeak Performance
Stockholm, SwedenFull Time