Projects credited in
- The North Face PFW SS20 Black Series LaunchThe Brief With the launch of their SS20 Black Series collection, The North Face wanted to cement their place at the junction of performance wear and culture by holding a unique one-night event at Paris Fashion Week. We were briefed to creatively recruit the talent to perform at the event, a core component of the experience, and investment being made by the brand. The Project As the collection explores the cross-boundaries between haute couture and technical sportswear, we knew our performers n7
- The North Face: Explorers in LockdownThe North Face is a brand at home in the mountains, on the trail, and out exploring the streets in any weather, so the lockdown following covid-19 presented a fairly fundamental challenge: How can we live up to the mantra to Never Stop Exploring, even under lockdown?13
- Dickies: Yours To Make WorkshopsTo keep the world making whilst locked inside during a global pandemic, we set up the Yours To Make workshops for Dickies. We commissioned some of the best makers around the world to teach viewers how to make amazing things with stuff lying around the home.22
- The North Face | Rainwear x Gorp GirlsTo showcase The North Face’s Rainwear SS22 collection, we collaborated with the female-led, outdoor collective Gorp Girls to create elevated visuals that also tied into the functionality of the product. Working with Gorp Girls in embracing the forecast and that nothing can stop the adventure. We briefed the Gorp Girls and produced an editorial photoshoot, all shot on film which encapsulated the product functionality off mountain and on mountain. We shot our four talents together but also indivi
- New Balance x END | Grey Day ‘23As a colour synonymous with New Balance as a brand, Grey Day celebrates the transcendent nature of grey and the enduring legacy of New Balance heritage. To celebrate Grey Day, we put together an editorial shoot showcasing the power of grey by using everyday items coloured in grey paint. Heroing the four key sneakers from the Moon Daze collection, we created four different set ups, each with their own model and set of grey props.
- JD Sports x The North Face Never StopThe Brief Even at the world’s most locked down, getting outdoors was never cancelled. JD were looking for a way to encourage the JD consumer to get outside and enjoy what nature has to offer. We were challenged to position The North Face as an outdoor leader within the JD consumer group and start to make the “outside” accessible to all, whilst driving conversion and consumer engagement. The Project After identifying the right relatable and recognisable faces to lead our campaign, we took the fi2
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Work history
Head of Creative & ProductionThis Here
London, United KingdomFull Time
Co-FounderMILK
London, United KingdomFull Time
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Skills
- Production
- Project Management
- New Business
- Creative Stragegy
- Video Content
- Creative Direction
- Business Growth
- Events Production
- Campaign Management
- Client Services
Education
F
F
GCSEFinborough School
London, United Kingdom
Awards
P
P
Prince 2Prince 2 Foundation and Practitioner