The North Face: Explorers in Lockdown

The North Face is a brand at home in the mountains, on the trail, and out exploring the streets in any weather, so the lockdown following covid-19 presented a fairly fundamental challenge: How can we live up to the mantra to Never Stop Exploring, even under lockdown?

How to explore under lockdown was a brief The North Face’s community of explorers were keen to answer with an ongoing series of content produced from their homes across Europe.
The North Face: Explorers in Lockdown by This Here
From workouts to keep us Fit For the Future, to live-streamed lunchtime talks with their Heroes, and a community-spirited inversion of the classic ‘How To’, a series of How We videos.

Every Wednesday is a day of exploration on Instagram, promoted across instagram.com/thenorthfaceuk, and the explorer’s own IGs.
The North Face: Explorers in Lockdown by This Here
The North Face: Explorers in Lockdown by This Here
The North Face: Explorers in Lockdown by This Here
On a more practical note, as lockdown continued to inhibit more traditional methods of asset creation, the resulting activities from influencers across Europe is keeping TNF’s social channels and eCommerce covid hub replete with product imagery & inspiring and entertaining ways to #NeverStopExploring.
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Putting real people at the heart of our work.
Mari Carmen Gainza
Art Director
Lamarr Golding
Photographer