The North Face: Explorers in Lockdown
The North Face is a brand at home in the mountains, on the trail, and out exploring the streets in any weather, so the lockdown following covid-19 presented a fairly fundamental challenge: How can we live up to the mantra to Never Stop Exploring, even under lockdown?
How to explore under lockdown was a brief The North Face’s community of explorers were keen to answer with an ongoing series of content produced from their homes across Europe.
From workouts to keep us Fit For the Future, to live-streamed lunchtime talks with their Heroes, and a community-spirited inversion of the classic ‘How To’, a series of How We videos.
Every Wednesday is a day of exploration on Instagram, promoted across instagram.com/thenorthfaceuk, and the explorer’s own IGs.
On a more practical note, as lockdown continued to inhibit more traditional methods of asset creation, the resulting activities from influencers across Europe is keeping TNF’s social channels and eCommerce covid hub replete with product imagery & inspiring and entertaining ways to #NeverStopExploring.
The fabulous collaborators have included:
- Anna Boschini
- Xian Goh
- Francesco Cimini
- Nina Gigele
- Luís Alkmim
- Harry Dibsdale
- Alastair Humphreys
- Thomas Herdieckerhoff
- Jayda Guy
- Leon McCarron
- Sofia Jin
- Waldemar Müller
- Lamarr Golding
- Carlotta Vagnoli
- Petra Cola
- Okiem Warmann
- Emma Svensson
- Filippo Bellisola
- Francesca Marta Pavesi
- Carly Wilford
- Harry Gallagher
- David Göettler
- Arianna Tricomi
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